> BRAND IDENTITY
Ghost Runner Athletics is an athletic apparel brand appealing mainly to the running community. The client asked for a brand identity that looked minimal & modern and that would convey high quality material. We collaborated and communicated effectively to ultimately achieve this final logo.
>> CASE STUDY
I like to start concepting logos old school by using my brain, my hand, and a pencil to some paper. The client already had some great concept sketches for me to use as a jumping-off point. In addition to this, I did my own research, studying design trends within the running footwear industry and looking at competitors’ logos. After a few preliminary sketches based on the clients initial concepts, we touched base to see which directions they wanted to move forward. Further development & refinement along with effective feedback from the client help us to achieve a final logo.
